I had a couple of meetings the other day with some potential clients about producing a podcast. They asked me to explain what a podcast is. Technically speaking, it’s an audio file located located on server. It’s appearance is a link that can either be listened instantly via a stream or downloaded to your computer or mp3 player for later playback.
Ok, what is the non technical description? Well a podcast is very similiar to a radio show on the web that helps the listener gain information about the topic they are interested in. The most successful podcasts are those that help solve problems or challenges pertaining to the topic the listener is concerned about. For example, you might be a caregiver looking for help in caring for an elder, The Informed Eldercare Podcast helps caregivers with expert advice and resources.
Podcasts can offer advice from experts with solutions to your needs and challenges to your everyday personal, family and business life.
Podcasts also offer businesses an opportunity to greater serve their customers. When a company is seen as a resource, they rise above their competition. This creates awareness about what your company is really about. A podcast delivers this information by way of the human voice. This connects with your audience and customer on a personal level that ordinary text and graphics can not.
When you connect, solve and provide solutions to other people’s problems and needs you empower them to buy a product or a service or more importantly, an idea.
Remember, people don’t want to be sold anything, but they love to buy. A podcast can deliver that for you in a much favorable light to your customers.
Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida
