How do you identify your audience or market? Think for a moment, ok that’s long enough. Who is going to listen to your podcast and why? How will your audience benefit by taking the the time to listen? Will it be engaging? Do you have stories for them to connect to? Do you have any real life examples to share with them?
When you think in these terms it will help you identify your audience or listeners. Maybe they are your employees needing in-house training on new initiatives, policies or procedures. Or, could it be your customers that would benefit from understanding your products and services better. What about your industry peers? Do you have something to enhance recent trends or to improve relationships?
I hope these questions are getting your creativity flowing. Try and put yourself in your listener’s position. Do that and it should give you a better idea of what they want or need. The next issue will be about developing your message.
Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida
