A lot of people are out there Podcasting with no clear direction. Just in any area of communication in business you need to have a plan to steer you in the right direction. Last April I gave a presentation on the 4p’s of Podcasting to the American Society of Training and Development here in Jacksonville. Those 4p’s are planning, producing, publishing and then promoting your podcast
This is part 1 of a 7 part series. Don’t worry, I will keep each post short but it will provide a comprehensive overview of how to deliver a message effectively.
The plan is the first and most important phase of your podcast. It must identify your audience, define your message and the best way to reach them. If you don’t build this road map first your podcast will suffer a tragic death. When planning a podcast you need to ask your self some important questions.
- WHY AM I DOING THIS? IS IT TO:
-Support my marketing efforts?
-Build brand recognition?
-Develop and provide greater value with my clients?
-”My boss told me I had to do this”
These questions should get you thinking in the right direction. The next post will be on identifying your audience.
Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida
