Strategy

Promoting your New Media or Podcast

Posted by Marc Krevo on June 08, 2009
Marketing, New Media, Podcasting, Strategy / No Comments

Whoever said that “there’s no such thing as bad publicity” was probably never involved in politics. This brings us to the last of the 4 p’s of Podcasting which is promotion. Even the large media outlets like the Television Networks, Newspapers, Radio Shows  and all others understand the importance of promotion. You can promote your podcast or new new media for relatively low costs, it just requires more of your time which of course is the most costly. Here are some practices I use:

  • Distribute posters or flyers in areas where your target audience frequents
  • Comment in other online forums specific to the audience or topic of my podcast or new media
  • Public speaking to a group specific to the topic who could benefit from the content
  • Write articles in blogs or comment in other blogs relative to the topic or industry
  • Hand out business card with your printed website or podcast directory listing (itunes, podcast alley, yahoo, etc.)
  • Promote your media in current content your producing.  (Promote a show in a show)

These are just a few ideas,  you may want to read the book “Promoting Your Podcast” by Jason Van Orden. His principles in promotion and marketing are not only effective and time tested but affordable.

One last thought, don’t wait to promote your podcast or new media after it’s been published. People love suspense and early promotion is a good vehicle for that.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

How to reach your market through a better message

Posted by Marc Krevo on May 22, 2009
Strategy / No Comments


What message are you trying to deliver? Alright, you already identified who will want to listen to your podcast or other form of social media. Now that you have their attention, how are you going to present it?

A lot of companies tell their customers and audience what they are doing and what they have to offer. While that might be helpful that’s not going to engage your audience very well. Your best way to connect and engage your listening audience is to bond with their problems and provide solutions and answers. Provide experts on the subject of their problem or you can interview someone who has had a past experience with the problem. When you bond with other people’s problems you’ve got their attention. But now you need to provide the answers. And if you or your business can demonstrate that solution you’ve not only got their attention you may have a sale.

Hopefully this will help you come up with an idea for your social or new media strategy. For example a portion of my target market are individuals that care for aging parents I produce a show for caregivers of the elderly. The Informed Eldercare Podcast is devoted to helping caregivers of an elder. It has topics and issues that I personally have faced with family members. I have talked with other caregivers and researched other blogs to see what they are talking about. Whether it’s in home care, hospice, nutrition, medical issues like Alzheimers’ or many more, I solicit other people’s ideas and suggestions. This helps me stay in touch with my audiences’ needs. I also interview the experts in these areas to give the podcast credibility. This not only addresses what I am concerned about, but more importantly what I believe the audience is concerned about as well as my customers.

Your podcast or new media needs to have a message that not only educates but empowers your audience. By providing solutions to your audience’s needs you’re seen as a resource. That’s what people want today in their online searches. Be a greater resource and you will build a better message.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

How do I plan a podcast?

Posted by Marc Krevo on May 20, 2009
Podcasting, Strategy / No Comments


A lot of people are out there Podcasting with no clear direction. Just in any area of communication in business you need to have a plan to steer you in the right direction. Last April I gave a presentation on the 4p’s of Podcasting to the American Society of Training and Development here in Jacksonville.  Those 4p’s are planning, producing, publishing and then promoting your podcast

This is part 1 of a 7 part series. Don’t worry, I will keep each post short but it will provide a comprehensive overview of how to deliver a message effectively.

The plan is the first and most important phase of your podcast. It must identify your audience, define your message and the best way to reach them. If you don’t build this road map first your podcast will suffer a tragic death. When planning a podcast you need to ask your self some important questions.

– WHY AM I DOING THIS? IS IT TO:
-Support my marketing efforts?
-Build brand recognition?
-Develop and provide greater value with my clients?
-“My boss told me I had to do this”

These questions should get you thinking in the right direction.  The next post will be on identifying your audience.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida