Research

How are you using Social Media?

Posted by Marc Krevo on April 30, 2010
Research / No Comments

For the past 4 months I conducted an informal poll on my Linkedin account.  I asked people how they are using social media.  It turns out, most people are using social media to be, well… social.  As it turns out the tools of Facebook, Twitter, Youtube, Linkedin and many others are still seen as a personal form of communication.  While some are using it to promote and further a new trend in their industry or as a networking strategy;  the use of social media seems most popular for personal reasons.  What do you think?

Here are the results:

  • Staying in touch with friends and family – 51%
  • Career networking – 22%
  • Furthering your message in your industry – 19%.
  • Helping a non-profit – 6%.
  • Promoting a new trend or technology – 0%.

New Research Reveals Podcasting Still Rising!

Posted by Marc Krevo on May 25, 2009
New Media, Research / No Comments


This report from Arbitron/Edison Research is very encouraging for those interested in seeing the growth of Podcasting.  Just when we thought podcasting’s popularity was slowing down, this report shows quite the opposite.  You can watch the presentation which includes audio from Edison’s Vice President of Strategy and Marketing, Tom Webster along with the slides.

Here are the main highlights from their findings:

  • Awareness of podcasting grew from 37% of Americans to 43%
  • One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast
  • The number one reason given for podcast consumption was time-shifting–the ability to consume content whenever the consumer desires.
  • Podcast consumers continue to be attractive advertising targets; yet are increasingly unreachable through traditional, interrupt advertising.

You can watch the entire presentation below.