Promoting your New Media or Podcast

Posted by Marc Krevo on June 08, 2009
Marketing, New Media, Podcasting, Strategy / No Comments

Whoever said that “there’s no such thing as bad publicity” was probably never involved in politics. This brings us to the last of the 4 p’s of Podcasting which is promotion. Even the large media outlets like the Television Networks, Newspapers, Radio Shows  and all others understand the importance of promotion. You can promote your podcast or new new media for relatively low costs, it just requires more of your time which of course is the most costly. Here are some practices I use:

  • Distribute posters or flyers in areas where your target audience frequents
  • Comment in other online forums specific to the audience or topic of my podcast or new media
  • Public speaking to a group specific to the topic who could benefit from the content
  • Write articles in blogs or comment in other blogs relative to the topic or industry
  • Hand out business card with your printed website or podcast directory listing (itunes, podcast alley, yahoo, etc.)
  • Promote your media in current content your producing.  (Promote a show in a show)

These are just a few ideas,  you may want to read the book “Promoting Your Podcast” by Jason Van Orden. His principles in promotion and marketing are not only effective and time tested but affordable.

One last thought, don’t wait to promote your podcast or new media after it’s been published. People love suspense and early promotion is a good vehicle for that.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

Where to record your podcast

Posted by Marc Krevo on May 29, 2009
New Media, Podcasting / No Comments

Recording with Kevin and Bob
By now you have properly planned out your podcast. Now it’s time to get into the production phase. First of all you have to decide where you are going to record your show. Will it be in an office type setting, on location or perhaps a professional studio.  If it’s not in a professional studio, you will need to record in a location that’s as quiet as possible.

If your recording in an office type environment make sure it will be void of any distractions. Make sure the phone and any overhead pa announcements are turned off. If there are other people in the offices make sure they keep a low tone as well.  If your recording on location like a factory or outside, you can tell the audience that we are on location and that’s why you might be hearing these noises. Actually, being on location gives your podcast a more journalist appeal that could give your podcast greater credibility.

Remember any and all noises that are heard during the recording will not only be included but amplified as well.  Maybe you can decide to record when it’s the quietest time of day.  Maybe that’s before the work day starts or after.  Recording in a quiet environment will not only produce a better podcast, it will help you to focus on the subject matter.  If you have any guests or other people on the show it will help them to keep their attention focused on you too.  A quieter environment will help cut down time in the editing phase of your podcast and make the process run smoother.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

Publishing your New Media

Posted by Marc Krevo on May 26, 2009
New Media, Podcasting / No Comments

The publishing phase is another key component of your podcast’s construction. Not only will it be where listeners can find your podcast; but more importantly how listeners find your podcast that will make the difference.

Along with good content your podcast also needs good keywords in the publishing.  By now you have discovered what keywords will be important to your podcast. Now you need to include those keywords in your podcast episode title, description page and in the id tags of your podcast.

Including these keywords will provide your audience to find your podcast through search engines like Google, Yahoo or MSN.  These search engines are constantly looking for fresh content to these keyword topics.  When you supply these search engines with these keywords, traffic will start to flow to you. However, you should have done this keyword research already in the planning stage. If you haven’t don’t worry, it’s never too late to start. I recommend Nichebot. They provide a wealth of keyword research which will help you direct traffic to your blog page or website depending on where your podcast lives.

Publishing to a stand alone blog page makes this possible. Search engines love blog pages because many people include these keywords directly related to their topic; not only in the content page but in the id tags or keyword entry.

In the next issue I’ll talk about RSS feeds and how it provides your listeners with instantly delivery for every new issue you publish.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

How do I plan a podcast?

Posted by Marc Krevo on May 20, 2009
Podcasting, Strategy / No Comments

A lot of people are out there Podcasting with no clear direction. Just in any area of communication in business you need to have a plan to steer you in the right direction. Last April I gave a presentation on the 4p’s of Podcasting to the American Society of Training and Development here in Jacksonville.  Those 4p’s are planning, producing, publishing and then promoting your podcast

This is part 1 of a 7 part series. Don’t worry, I will keep each post short but it will provide a comprehensive overview of how to deliver a message effectively.

The plan is the first and most important phase of your podcast. It must identify your audience, define your message and the best way to reach them. If you don’t build this road map first your podcast will suffer a tragic death. When planning a podcast you need to ask your self some important questions.

-Support my marketing efforts?
-Build brand recognition?
-Develop and provide greater value with my clients?
-“My boss told me I had to do this”

These questions should get you thinking in the right direction.  The next post will be on identifying your audience.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

What is a podcast?

Posted by Marc Krevo on May 18, 2009
Podcasting / No Comments

I had a couple of meetings the other day with some potential clients about producing a podcast.  They asked me to explain what a podcast is. Technically speaking, it’s an audio file located located on server.  It’s appearance is a link that can either be listened instantly via a stream or downloaded to your computer or mp3 player for later playback.

Ok, what is the non technical description? Well a podcast is very similiar to a radio show on the web that helps the listener gain information about the topic they are interested in.  The most successful podcasts are those that help solve problems or challenges pertaining to the topic the listener is concerned about.  For example, you might be a caregiver looking for help in caring for an elder,  The Informed Eldercare Podcast helps caregivers with expert advice and resources.

Podcasts can offer advice from experts with solutions to your needs and challenges to your everyday personal, family and business life.

Podcasts also offer businesses an opportunity to greater serve their customers. When a company is seen as a resource, they rise above their competition. This creates awareness about what your company is really about. A podcast delivers this information by way of the human voice. This connects with your audience and customer on a personal level that ordinary text and graphics can not.

When you connect, solve and provide solutions to other people’s problems and needs you empower them to buy a product or a service or more importantly,  an idea.

Remember, people don’t want to be sold anything, but they love to buy. A podcast can deliver that for you in a much favorable light to your customers.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida