New Media

Promoting your New Media or Podcast

Posted by Marc Krevo on June 08, 2009
Marketing, New Media, Podcasting, Strategy / No Comments

Whoever said that “there’s no such thing as bad publicity” was probably never involved in politics. This brings us to the last of the 4 p’s of Podcasting which is promotion. Even the large media outlets like the Television Networks, Newspapers, Radio Shows  and all others understand the importance of promotion. You can promote your podcast or new new media for relatively low costs, it just requires more of your time which of course is the most costly. Here are some practices I use:

  • Distribute posters or flyers in areas where your target audience frequents
  • Comment in other online forums specific to the audience or topic of my podcast or new media
  • Public speaking to a group specific to the topic who could benefit from the content
  • Write articles in blogs or comment in other blogs relative to the topic or industry
  • Hand out business card with your printed website or podcast directory listing (itunes, podcast alley, yahoo, etc.)
  • Promote your media in current content your producing.  (Promote a show in a show)

These are just a few ideas,  you may want to read the book “Promoting Your Podcast” by Jason Van Orden. His principles in promotion and marketing are not only effective and time tested but affordable.

One last thought, don’t wait to promote your podcast or new media after it’s been published. People love suspense and early promotion is a good vehicle for that.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

Where to record your podcast

Posted by Marc Krevo on May 29, 2009
New Media, Podcasting / No Comments

Recording with Kevin and Bob
By now you have properly planned out your podcast. Now it’s time to get into the production phase. First of all you have to decide where you are going to record your show. Will it be in an office type setting, on location or perhaps a professional studio.  If it’s not in a professional studio, you will need to record in a location that’s as quiet as possible.

If your recording in an office type environment make sure it will be void of any distractions. Make sure the phone and any overhead pa announcements are turned off. If there are other people in the offices make sure they keep a low tone as well.  If your recording on location like a factory or outside, you can tell the audience that we are on location and that’s why you might be hearing these noises. Actually, being on location gives your podcast a more journalist appeal that could give your podcast greater credibility.

Remember any and all noises that are heard during the recording will not only be included but amplified as well.  Maybe you can decide to record when it’s the quietest time of day.  Maybe that’s before the work day starts or after.  Recording in a quiet environment will not only produce a better podcast, it will help you to focus on the subject matter.  If you have any guests or other people on the show it will help them to keep their attention focused on you too.  A quieter environment will help cut down time in the editing phase of your podcast and make the process run smoother.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

Publishing your New Media

Posted by Marc Krevo on May 26, 2009
New Media, Podcasting / No Comments

The publishing phase is another key component of your podcast’s construction. Not only will it be where listeners can find your podcast; but more importantly how listeners find your podcast that will make the difference.

Along with good content your podcast also needs good keywords in the publishing.  By now you have discovered what keywords will be important to your podcast. Now you need to include those keywords in your podcast episode title, description page and in the id tags of your podcast.

Including these keywords will provide your audience to find your podcast through search engines like Google, Yahoo or MSN.  These search engines are constantly looking for fresh content to these keyword topics.  When you supply these search engines with these keywords, traffic will start to flow to you. However, you should have done this keyword research already in the planning stage. If you haven’t don’t worry, it’s never too late to start. I recommend Nichebot. They provide a wealth of keyword research which will help you direct traffic to your blog page or website depending on where your podcast lives.

Publishing to a stand alone blog page makes this possible. Search engines love blog pages because many people include these keywords directly related to their topic; not only in the content page but in the id tags or keyword entry.

In the next issue I’ll talk about RSS feeds and how it provides your listeners with instantly delivery for every new issue you publish.

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida

New Research Reveals Podcasting Still Rising!

Posted by Marc Krevo on May 25, 2009
New Media, Research / No Comments

This report from Arbitron/Edison Research is very encouraging for those interested in seeing the growth of Podcasting.  Just when we thought podcasting’s popularity was slowing down, this report shows quite the opposite.  You can watch the presentation which includes audio from Edison’s Vice President of Strategy and Marketing, Tom Webster along with the slides.

Here are the main highlights from their findings:

  • Awareness of podcasting grew from 37% of Americans to 43%
  • One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast
  • The number one reason given for podcast consumption was time-shifting–the ability to consume content whenever the consumer desires.
  • Podcast consumers continue to be attractive advertising targets; yet are increasingly unreachable through traditional, interrupt advertising.

You can watch the entire presentation below.

Special Delivery – Online Video

Posted by Marc Krevo on May 19, 2009
New Media / No Comments

What method have you used to deliver your message? Do you find yourself saying, “oh we’ve made a video before, but after a while it just sat on the shelf.” Perhaps the video was dated and didn’t reflect the growth of your company.

Cost and long term effectiveness have been the leading issues as it reflects to video. Maybe that’s because of how your message was delivered. In the past your customers could only see it when they came by your office to see it or you sent them a copy. This distribution is very limited, kind of like a brochure; only so many people can see this depending on how many you produce or send out.

Maybe your video or message was great, but could only reach a limited audience. That’s unfortunate, not to mention frustrating. But consider this; years ago you could only get the daily paper in town or on street corners until someone came up with the brilliant idea of delivering it right to your front door step. Effective? Absolutely!

SPECIAL DELIVERY FOR XYZ BUSINESS! The good news is that now your message can be delivered to your customers front door step. Their front door step being their computer or mobile device (ipod, mp3 player, cellphone, etc.)

With video online and podcasting, most content is not only shorter and more effective, it remains current and fresh! By posting this message on your website it also connects with your audience through the human element of moving pictures and voice. But don’t stop there, because now your message can be distributed on iTunes, You Tube, Blogs, and other directories through RSS feeds. This is how you really reach the masses and in turn allow your audience to come to you through subscription. Now, doesn’t that sound like a good idea!

Marc Krevo
Dedicated to providing business solutions in social media in Jacksonville Florida