Marketing

Promoting your New Media or Podcast

Posted by Marc Krevo on June 08, 2009
Marketing, New Media, Podcasting, Strategy / No Comments

Whoever said that “there’s no such thing as bad publicity” was probably never involved in politics. This brings us to the last of the 4 p’s of Podcasting which is promotion. Even the large media outlets like the Television Networks, Newspapers, Radio Shows  and all others understand the importance of promotion. You can promote your podcast or new new media for relatively low costs, it just requires more of your time which of course is the most costly. Here are some practices I use:

  • Distribute posters or flyers in areas where your target audience frequents
  • Comment in other online forums specific to the audience or topic of my podcast or new media
  • Public speaking to a group specific to the topic who could benefit from the content
  • Write articles in blogs or comment in other blogs relative to the topic or industry
  • Hand out business card with your printed website or podcast directory listing (itunes, podcast alley, yahoo, etc.)
  • Promote your media in current content your producing.  (Promote a show in a show)

These are just a few ideas,  you may want to read the book “Promoting Your Podcast” by Jason Van Orden. His principles in promotion and marketing are not only effective and time tested but affordable.

One last thought, don’t wait to promote your podcast or new media after it’s been published. People love suspense and early promotion is a good vehicle for that.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

Identify Your Audience

Posted by Marc Krevo on May 21, 2009
Marketing / No Comments


How do you identify your audience or market? Think for a moment, ok that’s long enough. Who is going to listen to your podcast and why? How will your audience benefit by taking the the time to listen? Will it be engaging? Do you have stories for them to connect to? Do you have any real life examples to share with them?

When you think in these terms it will help you identify your audience or listeners. Maybe they are your employees needing in-house training on new initiatives, policies or procedures. Or, could it be your customers that would benefit from understanding your products and services better. What about your industry peers? Do you have something to enhance recent trends or to improve relationships?

I hope these questions are getting your creativity flowing. Try and put yourself in your listener’s position. Do that and it should give you a better idea of what they want or need. The next issue will be about developing your message.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida