Monthly Archives: May 2009

Where to record your podcast

Posted by Marc Krevo on May 29, 2009
New Media, Podcasting / No Comments

Recording with Kevin and Bob
By now you have properly planned out your podcast. Now it’s time to get into the production phase. First of all you have to decide where you are going to record your show. Will it be in an office type setting, on location or perhaps a professional studio.  If it’s not in a professional studio, you will need to record in a location that’s as quiet as possible.

If your recording in an office type environment make sure it will be void of any distractions. Make sure the phone and any overhead pa announcements are turned off. If there are other people in the offices make sure they keep a low tone as well.  If your recording on location like a factory or outside, you can tell the audience that we are on location and that’s why you might be hearing these noises. Actually, being on location gives your podcast a more journalist appeal that could give your podcast greater credibility.

Remember any and all noises that are heard during the recording will not only be included but amplified as well.  Maybe you can decide to record when it’s the quietest time of day.  Maybe that’s before the work day starts or after.  Recording in a quiet environment will not only produce a better podcast, it will help you to focus on the subject matter.  If you have any guests or other people on the show it will help them to keep their attention focused on you too.  A quieter environment will help cut down time in the editing phase of your podcast and make the process run smoother.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

Publishing your New Media

Posted by Marc Krevo on May 26, 2009
New Media, Podcasting / No Comments

The publishing phase is another key component of your podcast’s construction. Not only will it be where listeners can find your podcast; but more importantly how listeners find your podcast that will make the difference.

Along with good content your podcast also needs good keywords in the publishing.  By now you have discovered what keywords will be important to your podcast. Now you need to include those keywords in your podcast episode title, description page and in the id tags of your podcast.

Including these keywords will provide your audience to find your podcast through search engines like Google, Yahoo or MSN.  These search engines are constantly looking for fresh content to these keyword topics.  When you supply these search engines with these keywords, traffic will start to flow to you. However, you should have done this keyword research already in the planning stage. If you haven’t don’t worry, it’s never too late to start. I recommend Nichebot. They provide a wealth of keyword research which will help you direct traffic to your blog page or website depending on where your podcast lives.

Publishing to a stand alone blog page makes this possible. Search engines love blog pages because many people include these keywords directly related to their topic; not only in the content page but in the id tags or keyword entry.

In the next issue I’ll talk about RSS feeds and how it provides your listeners with instantly delivery for every new issue you publish.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

New Research Reveals Podcasting Still Rising!

Posted by Marc Krevo on May 25, 2009
New Media, Research / No Comments


This report from Arbitron/Edison Research is very encouraging for those interested in seeing the growth of Podcasting.  Just when we thought podcasting’s popularity was slowing down, this report shows quite the opposite.  You can watch the presentation which includes audio from Edison’s Vice President of Strategy and Marketing, Tom Webster along with the slides.

Here are the main highlights from their findings:

  • Awareness of podcasting grew from 37% of Americans to 43%
  • One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast
  • The number one reason given for podcast consumption was time-shifting–the ability to consume content whenever the consumer desires.
  • Podcast consumers continue to be attractive advertising targets; yet are increasingly unreachable through traditional, interrupt advertising.

You can watch the entire presentation below.

How to reach your market through a better message

Posted by Marc Krevo on May 22, 2009
Strategy / No Comments


What message are you trying to deliver? Alright, you already identified who will want to listen to your podcast or other form of social media. Now that you have their attention, how are you going to present it?

A lot of companies tell their customers and audience what they are doing and what they have to offer. While that might be helpful that’s not going to engage your audience very well. Your best way to connect and engage your listening audience is to bond with their problems and provide solutions and answers. Provide experts on the subject of their problem or you can interview someone who has had a past experience with the problem. When you bond with other people’s problems you’ve got their attention. But now you need to provide the answers. And if you or your business can demonstrate that solution you’ve not only got their attention you may have a sale.

Hopefully this will help you come up with an idea for your social or new media strategy. For example a portion of my target market are individuals that care for aging parents I produce a show for caregivers of the elderly. The Informed Eldercare Podcast is devoted to helping caregivers of an elder. It has topics and issues that I personally have faced with family members. I have talked with other caregivers and researched other blogs to see what they are talking about. Whether it’s in home care, hospice, nutrition, medical issues like Alzheimers’ or many more, I solicit other people’s ideas and suggestions. This helps me stay in touch with my audiences’ needs. I also interview the experts in these areas to give the podcast credibility. This not only addresses what I am concerned about, but more importantly what I believe the audience is concerned about as well as my customers.

Your podcast or new media needs to have a message that not only educates but empowers your audience. By providing solutions to your audience’s needs you’re seen as a resource. That’s what people want today in their online searches. Be a greater resource and you will build a better message.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida

Identify Your Audience

Posted by Marc Krevo on May 21, 2009
Marketing / No Comments


How do you identify your audience or market? Think for a moment, ok that’s long enough. Who is going to listen to your podcast and why? How will your audience benefit by taking the the time to listen? Will it be engaging? Do you have stories for them to connect to? Do you have any real life examples to share with them?

When you think in these terms it will help you identify your audience or listeners. Maybe they are your employees needing in-house training on new initiatives, policies or procedures. Or, could it be your customers that would benefit from understanding your products and services better. What about your industry peers? Do you have something to enhance recent trends or to improve relationships?

I hope these questions are getting your creativity flowing. Try and put yourself in your listener’s position. Do that and it should give you a better idea of what they want or need. The next issue will be about developing your message.

Marc Krevo
BOLD CITY MEDIA
Dedicated to providing business solutions in social media in Jacksonville Florida